Lean Startup for Enterprises


"One test is worth a thousand expert opinions." - Bill Nye. Innovation can save your company, or kill it. Lean Startup seeks to reduce the risk of project failure and reduce time to market by combining business-hypothesis-driven experimentation, iterative product releases, and validated learning. This course will show how lean startup techniques that are used by some of the most successful startup companies in Silicon Valley are being applied by large enterprises like Intuit, GE & Swisscom, and how to avoid some of the common pitfalls.

What you will learn

Some ideas have technology risks, some have ecosystem risks, some risk being crushed by 500 lb. gorillas in the industry, but all ideas have Product / Market Risk.

If you build it, will they come? (And give you money)

This workshop will take your big idea and break it into a series of small steps to test Product / Market Fit with a Minimum Viable Product.

In this workshop you will:

  • Learn to test market demand within hours (not months)
  • Identify risky business hypotheses
  • Define your early adopter customer segment and value proposition
  • Find channels to find early adopters
  • Design and experiment to test a business risk (e.g. Concierge, Wizard of Oz, Pocket testing)
  • Discover obstacles to innovation in large enterprises

You will leave with:

  • A list of your risks business assumptions
  • A clearly defined experiment to test a critical business risk
  • A targeted early adopter customer persona
  • A clear value proposition
  • A list of channels to find early adopters for your project

Who Should Attend?

  • Intrapreneurs working on an innovation project within a large company
  • Product and Project managers who need to reduce their time to market
  • Designers and UX professionals integrating their design process with rapidly changing requirements
  • Agile Engineers who feel like the rest of the company still works in waterfall

Not sure if you should attend? Ask for an intro call.


09:00 - 16:15


Agile vs. Lean

Lean Startup in the Enterprise

Experiment vs. Research methods

Defining actionable metrics

Building Lean Teams

Innovation Ecosystems

Smoke Testing

Additional info