Keynote: Imagine If We Made It Simple
When was the last time you paused at work and thought: "How did this get so complicated?" We never planned to make our jobs harder. But somewhere between chasing new tools, planning for problems that may never come, adopting AI at all costs and trying to prepare for every future scenario, we lost our way. Today, building software isn't just complex — it's exhausting.
- Oct 23Alfândega Porto Congress Centre1 hour07:00 - 08:00 UTC
Gui Ferreira-
The worst part is that we did this to ourselves. Our habits, our pride, and our fear of missing out push us to add more and more — even when less would serve us better.
But what if we chose another path? What if we stopped and asked: "How simple can this be?" Not simple as in easy or limited, but simple as in clear, focused, and mindful.
This keynote isn't about magic fixes or secret frameworks. It's about seeing that simplicity is both a choice and an opportunity. It takes discipline, creativity, and sometimes more work than the complex path.
We'll look at why we tend to overcomplicate things, how to spot complexity, and small, practical steps you can take to keep your work, your software — and yourself — simple.
The next big shift in software won't come from AI or the next shiny tool.
It will come from how we use them — and it starts with the next decision you make.
Guilherme "Gui" Ferreira is a Minimalist Software Craftsman, passionate about simplicity and continuous learning.
He is a Microsoft MVP, Tech Speaker, YouTuber, Dometrain Author, and .NET content creator.