Successful product companies don’t build their products in a vacuum. They have research teams that work with users to understand their needs and guide the company towards user-centric solutions. Incredibly successful product companies, on the hand, enable everyone in the company to go out and work with users directly to see how their product is being used. People who do this are not geniuses, nor do they have advanced degrees in social sciences or design. They just have the right mindset and the right training for product research.
In this workshop, I will teach the fundamentals of usability studies to anyone who wants to improve their product. Usability studies (not tests, we will cover why…) make it possible for you to see how an actual person uses your product/service, and allow you to understand why they do what they do.
We will see an overview of how successful product teams do research and learn how to run usability studies at any budget and time constraint. At the end of the day, you will be able to plan a usability study by yourself, run it, analyze the results, and share them with confidence.
Aras helps designers, product teams, and executives with using human-centric approaches in product development. The products he worked on are used by more than 160 million users worldwide. His book on making research a habit in product teams is scheduled for a 2020 release from O’Reilly.
He was the Senior Vice President of experience design and front-end development at Garanti BBVA. His team worked on a broad range of areas, from mobile apps, web sites, ATMs to enterprise software, discovery, long-term strategic research.
Prior to Garanti, he was the Product Director for ÇiçekSepeti, the largest flower and gifting site in the world. He was a Product Development Group Manager at Monitise, where his team of product managers and designers delivered top-notch digital experiences for leading financial institutions and e-commerce sites, such as İşBank, Visa, eBay, Turkcell, and Turkish Airlines. He was a UX planner at Intel where he led the UX planning for Tizen (with Samsung), worked on MeeGo (with Nokia) and adapted Intel's brand identity system for the software products.
Previously, he was at Microsoft Research, where he developed a gestural system for interacting with displays remotely. He completed similar research efforts at the University of California, Irvine and Lancaster University, United Kingdom. He currently teaches human-centered design courses at Medipol University and Kadir Has University.
Aras holds a BSc from Bilkent University and an MSc in Computer Science from Georgia Tech. He is currently pursuing a BA in Sociology from Anadolu University. He is an avid cook and he drives his colleagues crazy by winning all food-related trivia games.